As a millennial, waiting for anything seems inconvenient to me. When I went away to college and had to start doing my own laundry and dry cleaning, I immediately saw what an inefficient use of my time laundry and dry cleaning was taking up. For the most part, both entail a lot of waiting around. Even with dry cleaning, dropping off something as simple as a pair of pants to be cleaned can take an exuberant amount of time if there are customers ahead of you.
After hearing so much about the new Tide Dry Cleaners in Boca Raton, FL I had to visit. The storefront and it felt like walking into a Tide commercial. They offered waters, candy and had staff waiting to help customers. The employees went out of their way to explain the rewards program and all of the different options of dry cleaning and laundry.
What Tide Dry Cleaners offers is an efficient, convenient and easy way to bypass the horror of going to the cleaners. Tide, a long time and well trusted CPG brand has now transformed into a retailer with physical dry cleaning locations equipped with in-store services, a drive-up kiosk and delivery trucks. The delivery trucks offer both free pick and delivery. Another added bonus to the Tide Dry Cleaners is that they offer a wash and fold service at a reasonable rate.
When I tried the drive-up Tide kiosk, I was able to use their app and drop my clothes off within a minute. A receipt was displayed through the app and I received updates as my clothes were cleaned and ready.
Tide Dry Cleaners are part of a franchise that has taken on Disruptive Retail. Tide, a package goods company has completely turned the market and is revolutionizing the decades long customer relationship in creative ways. The accessibility to dry cleaning has changed the traditional 9-5, and Tide has made their location a destination to enjoy. I felt completely immersed in the Tide brand and loved the experience.
Has anyone else tried a Tide Dry Cleaners? What are your thoughts?
Happy Dry Cleaning!