SHOP SMALL this Saturday

ShopSmall_FBCover

As a Neighborhood Champion for Shop Small Saturday, I have the pleasure of delivering festive marketing materials and custom designed canvas tote bags to the proprietors of local independent businesses to help them prepare for Saturday, November 25, 2017, a day officially recognized as Shop Small Saturday in the US.

Small brick and mortar businesses are important to our local communities, local economies and the welfare of local residents. When customers spend where they live, communities grow stronger and main streets remain active. The Shop Small Saturday movement founded by American Express in 2010 has grown into a delightful celebration of small businesses and the owners who operate them. This year, a few of the local indies we are supporting are:

Oh My Bod®
www.ohmybod.com
Oh My Bod® is a one of a kind boutique with a hip location in West Delray Beach at Delray Marketplace. Oh My Bod’s in-store brand has everything from resort wear to atheleisure, making it an optimal destination for the best American made clothing. From one of a kind pieces to accessories, all merchandise is couture, hand-made in America.
Delray Marketplace, 14851 Lyons Road, Suite 120, Delray Beach, FL 33446 (561) 808-7322

Way Beyond Bagels
www.waybeyondbagels.com
Way Beyond Bagels is known for their delicious bagels but they offer way beyond that. They have an extensive selection of prepared goods, salads and spreads. They also offer an extensive catering menu. Way Beyond Bagels has a second location for their loyal customers to enjoy. Experience their galaxy today, because they are way beyond…
The Shoppes at Addison Place, 16850 Jog Road, Delray Beach, FL 33446 (561) 638-1320
Reserve Shopping Center, 9858 Clint Moore Road, Boca Raton, FL 33496 (561) 883-3535

Manhattan Joe’s Pizzeria
Manhattan Joe’s brings a New York slice to Boca Raton, FL. This family owned establishment has been making authentic pizza using only the most fresh ingredients and serving hungry customers for years. In addition to perfect thin and crispy pizza, they offer a large selection of baked pastas, entrees, salads and catering.
Polo Club Shoppes, 5030 Champion Boulevard, Boca Raton, FL 33496 (561) 995-6563
East location – 1901 NW 2nd Avenue, Boca Raton, FL 33432 (516) 931-2959

So, especially this Saturday, November 25th and as often as you can year round, find time to visit your favorite local indies and show them some love by supporting their business.

Cheers to #SHOPSMALL 🙂

Karen

Retail Touches all of Us

Retail touches all of us.

At Gustie, it is our mission to keep offline alive. It’s why we created www.createdisruptiveretail.com a one stop shop for brands, businesses, agencies and non-profits to explore and create new ways to enter the marketplace when, where and for a long as desired.

My article for RetailWire, “Indie Retailers Can Survive, Even Thrive, During the Holidays” offers three tactics for independent retailers to embrace this holiday season. Very inspired by the commentary shared by RetailWire BrainTrust members. Click below to read.

As always, I welcome your comments or suggestions below the article.

Cheers,
Karen

Explore. Experience. Engage. Enjoy. Create Disruptive Retail.

From Alpha, to Beta, to today.

Create Disruptive Retail is live and your one stop shop for creating unique online-to-offline design solutions. Explore pillars of Strategy. Experience paths of Design. Engage in a DisruptShop. Enjoy the Definitive Guide to Disruptive Retail e-Books and signup for CDR News & Views, a monthly e-Newsletter. Discover how to bridge the online-to-offline retail experience for clients and customers with a proprietary mix of targeted marketing strategies and exclusive design solutions.

If you’ve followed my five year journey through our blog posts, than you know all of the research that has gone into building Create Disruptive Retail. Translating all that research into an online platform has taken the better part of three years. A quote that has guided my progress is from Albert Einstein – “If you can’t explain it simply, you don’t understand it well enough.” Reaching this point today where we have created this short video that simply explains Disruptive Retail tells me that everything is finally ready to roll.

So, please check out our launch video for Create Disruptive Retail and in less than two minutes, you will learn what Disruptive Retail is and what it offers for your brand, business, agency or non-profit.

As always, your comments, questions and suggestions are welcome below.

Cheers!

Karen

Tide Dry Cleaners: An Experience to Remember

As a millennial, waiting for anything seems inconvenient to me. When I went away to college and had to start doing my own laundry and dry cleaning, I immediately saw what an inefficient use of my time laundry and dry cleaning was taking up. For the most part, both entail a lot of waiting around. Even with dry cleaning, dropping off something as simple as a pair of pants to be cleaned can take an exuberant amount of time if there are customers ahead of you.

After hearing so much about the new Tide Dry Cleaners in Boca Raton, FL I had to visit. The storefront and it felt like walking into a Tide commercial. They offered waters, candy and had staff waiting to help customers. The employees went out of their way to explain the rewards program and all of the different options of dry cleaning and laundry.

What Tide Dry Cleaners offers is an efficient, convenient and easy way to bypass the horror of going to the cleaners. Tide, a long time and well trusted CPG brand has now transformed into a retailer with physical dry cleaning locations equipped with in-store services, a drive-up kiosk and delivery trucks. The delivery trucks offer both free pick and delivery. Another added bonus to the Tide Dry Cleaners is that they offer a wash and fold service at a reasonable rate.

When I tried the drive-up Tide kiosk, I was able to use their app and drop my clothes off within a minute. A receipt was displayed through the app and I received updates as my clothes were cleaned and ready.

Tide Dry Cleaners are part of a franchise that has taken on Disruptive Retail. Tide, a package goods company has completely turned the market and is revolutionizing the decades long customer relationship in creative ways. The accessibility to dry cleaning has changed the traditional 9-5, and Tide has made their location a destination to enjoy. I felt completely immersed in the Tide brand and loved the experience.

Has anyone else tried a Tide Dry Cleaners? What are your thoughts?

Happy Dry Cleaning!

Emily

Sharing What We Do at Gustie Creative


I spend a lot of time in my office building my business. Most people tell me I need to get out more and talk about what we do at Gustie Creative, so when I was invited to be interviewed for a Facebook live streaming show, I said fine, I’ll get out and talk about what we do! Ended up having a great conversation with Eric Bucher, founder of CallSprout in Boca Raton, FL. Eric is the host of Sitting in the Garage with Eric a live streaming show all about entrepreneurship and innovation.

Really enjoyed talking with Eric, learning about his technology firm and sharing what we do at Gustie Creative. I also took along some technology that we work with for Eric to try out. As you will see, Google Glass and Google Cardboard are always cool to try. All in all, this was a great experience and I hope you enjoy the video.

Tech unites once again.

Cheers!
Karen

Join Our Fall DisruptShop

Join our Fall DisruptShop

We host DisruptShop: Get to Know Disruptive Retail in the Theater of the Microsoft Store at Boca Town Center, Boca Raton, FL. In each engaging and educational DisruptShop, we take you on an exciting digital journey that explores Disruptive Retail.

From the early trends that have become common ways of retailing in our ever-growing direct to consumer world, to the new ways impassioned entrepreneurs and retailers are finding to delight and engage clients and customers, we present to you how Disruptive Retail is forever changing our shopping expectations, habits, and patterns.

Our DisruptShops are a free overview to give a deeper understanding of today’s retail environment. You will learn how Disruptive Retail can benefit your brand, business, agency, or non-profit.

Our Fall schedule of dates will be posted soon.

Cheers to Disruptive Retail!

Karen

Taste of Tailgating in Boca

Nature's Way Cafe Tailgate Tasting Event August 2017
Nature’s Way Cafe Tailgate Tasting Event August 2017

At Gustie, we like to work with passionate entrepreneurs and guide them to grow their business in a healthy way. Each year, we are a Neighborhood Champion for Shop Small Saturday and we also support the Shop Local movement.

For Indies, SMB’s and SOHO’s, we often find hyperlocal marketing to be a good solution. It is targeted, social media driven and works to support the community, local customers and the local economy.

One of our clients, Nature’s Way Cafe in Boca Raton, FL, is located on the campus of Florida Atlantic University, so we recommended creating a seasonal menu and hyperlocal marketing campaign called The Taste of Tailgating for the upcoming FAU football season. Our client is looking to bring more foot traffic in from the FAU campus and knows students and faculty will like the healthy, made-to-order breakfast and lunch items, bubble teas and kombucha drinks that Nature’s Way Boca specializes in.

The Taste of Tailgate kickoff event took place last Thursday evening and many people attended, from local business people to FAU students and faculty, most for the first time. The evening was a success with great food, great drinks and great spirits!

Go to FAU Sports for the Fall Football schedule. Nature’s Way Cafe Boca Raton is located at 3731 FAU Boulevard #10, Boca Raton, FL 33431 bocaraton@natureswaycafe.com. Nature’s Way will be open from 2 pm to 7 pm on home game days and will feature the Taste of Tailgating seasonal menu.

And, visit Gustie Creative to learn more about us and the full-service design and creative marketing services we specialize in. Get in touch by sending a comment below with any questions or inquiries. – Karen

Join Our September DisruptShop

Join Our Next DisruptShop – Boca Raton – September 14th

We are hosting DisruptShop: Get to Know Disruptive Retail in the Theater of the Microsoft Store at Boca Town Center, Boca Raton, FL on Thursday, September 14, 2017 from 7 pm to 9 pm.

In each engaging and educational DisruptShop, we take you on an exciting digital journey that explores Disruptive Retail.

From the early trends that have become common ways of retailing in our ever-growing direct to consumer world, to the new ways impassioned entrepreneurs and retailers are finding to delight and engage clients and customers, we present to you how Disruptive Retail is forever changing our shopping expectations, habits, and patterns.

Our DisruptShops are a free overview to give a deeper understanding of today’s retail environment. You will learn how Disruptive Retail can benefit your brand, business, agency, or non-profit.

Seating for each DisruptShop is limited to the first 20 people.
Be sure to register below to reserve your seat!

New Client Announcement

Nature's Way Cafe, Boca Raton, FL

We are very proud to announce that Gustie Creative has recently partnered with Nature’s Way Café in Boca Raton for a full service disruptive retail design and marketing campaign.

Suzanne Bonhoure is the owner of Nature’s Way Café in Boca Raton and has always been a passionate chef and caterer. She decided to open the restaurant to offer fresh and healthy breakfast and lunch choices to local businesses and health conscious college students in the area.

Nature’s Way Café is a growing franchise that offers healthy wraps, salads and smoothies. This is the seventh location for the company in South Florida. Other locations include West Palm Beach, Lake Worth, Jupiter and Delray Beach.

Suzanne is offering unique menu choices at Nature’s Way Café in Boca Raton. And, to share these daily lunch and breakfast specials, we have created a weekly Signature menu available online, via email, and in the restaurant. We have also started an email club campaign that customers can join via Facebook or sign-up in the restaurant. On behalf of Nature’s Way Café, we will deliver content to their audience, including social media, email, and photographs, based on a custom marketing plan. We will also explore new and innovative ways to reach local customers with disruptive retail solutions.

Nature’s Way Cafe is conveniently located at the intersection of Spanish River Boulevard and FAU Boulevard, in the Research and Development Park on the campus of Florida Atlantic University in Boca Raton, FL. For directions or if you would like to learn more about Nature’s Way Café in Boca Raton, you can contact Suzanne directly at bocaraton@natureswaycafe.com or 561 416 8862.

To find out more information on how disruptive retail design and marketing will benefit your brand or business, please email Karen Herman at karen@gustiecreative.com or call us anytime at 561 409 5135.

DISRUPTIVE RETAIL, RETAIL DESIGN STRATEGY AND DESIGNING WITH AR/VR