Summer DisruptShops

Introducing Create Disruptive Retail, Gustie Creative LLC

Introducing Create Disruptive Retail, Gustie Creative LLC

DisruptShops at the Microsoft Store – July 20th and August 17th

We are launching DisruptShop: Get to Know Disruptive Retail in the Theater of the Microsoft Store at Boca Town Center, Boca Raton, FL on the evenings of Thursday, July 20, 2017 and Thursday, August 17, 2017 from 7 pm to 9 pm.

In each engaging and educational DisruptShop, we will take you on an exciting digital journey that explores Disruptive Retail.

From the early trends that have become common ways of retailing in our ever-growing direct to consumer world, to the new ways impassioned entrepreneurs and retailers are finding to delight and engage clients and customers, we will present to you how Disruptive Retail is forever changing our shopping expectations, habits, and patterns.

Our summer DisruptShops are a free overview to give a deeper understanding of today’s retail environment. You will learn how Disruptive Retail can benefit your brand, business, agency, or non-profit.

Register today!

Seating for each DisruptShop is limited to the first 20 people.
Be sure to register below to reserve your seat!

New Client Announcement

Nature's Way Cafe, Boca Raton, FL

We are very proud to announce that Gustie Creative has recently partnered with Nature’s Way Café in Boca Raton for a full service disruptive retail design and marketing campaign.

Suzanne Bonhoure is the owner of Nature’s Way Café in Boca Raton and has always been a passionate chef and caterer. She decided to open the restaurant to offer fresh and healthy breakfast and lunch choices to local businesses and health conscious college students in the area.

Nature’s Way Café is a growing franchise that offers healthy wraps, salads and smoothies. This is the seventh location for the company in South Florida. Other locations include West Palm Beach, Lake Worth, Jupiter and Delray Beach.

Suzanne is offering unique menu choices at Nature’s Way Café in Boca Raton. And, to share these daily lunch and breakfast specials, we have created a weekly Signature menu available online, via email, and in the restaurant. We have also started an email club campaign that customers can join via Facebook or sign-up in the restaurant. On behalf of Nature’s Way Café, we will deliver content to their audience, including social media, email, and photographs, based on a custom marketing plan. We will also explore new and innovative ways to reach local customers with disruptive retail solutions.

Nature’s Way Cafe is conveniently located at the intersection of Spanish River Boulevard and FAU Boulevard, in the Research and Development Park on the campus of Florida Atlantic University in Boca Raton, FL. For directions or if you would like to learn more about Nature’s Way Café in Boca Raton, you can contact Suzanne directly at bocaraton@natureswaycafe.com or 561 416 8862.

To find out more information on how disruptive retail design and marketing will benefit your brand or business, please email Karen Herman at karen@gustiecreative.com or call us anytime at 561 409 5135.

Create Disruptive Retail – Subscribe Today

Create Disruptive Retail Website April 2017

Designed for brands, businesses, agencies, and non-profits, Create Disruptive Retail offers market driven strategies and curated design solutions to reach today’s consumer.

Visit createdisruptiveretail.com and subscribe today.

Explore. Experience. Engage. Enjoy.
Create Disruptive Retail.

Have a great day!
Karen

Welcoming Our Newest Advisor to Gustie

Sunset in South Florida

Sunset in South Florida

Nice to read the Kauffman Foundation’s recent report Startup Activity Swings Upward for Third Consecutive Year and learn that Miami is the hottest place for new startup activity in the US.

I am not surprised. I’ve commented in the past on how fantastic it has been to build my business in South Florida. The startup community, people, and resources in South Florida are exceptional and very supportive of woman founders.

This news comes at a great time as I have the pleasure of announcing that Fabien Bourdon is joining the Gustie Advisory Board.

Fabien is a licensed Civil Engineer and a life-long technologist. He has been working at Citrix in Fort Lauderdale for the last 17 years. Fabien will serve as technology advisor for Gustie Creative and Create Disruptive Retail®. He is also the founder of VICATIO.com and provides consulting, design, and implementation of virtual, mixed and augmented reality. Fabien hosts MiamiVR and BocaVR Meetups in South Florida on a bi-monthly basis.

Fabien will join our current Gustie Advisory Board members who have served for the past two years and advised on the growth of Gustie and launch of Create Disruptive Retail.

With gratitude,
Karen

Shoppable Walls: The Retail Essential All Stores Should Have

This photo is an ad from Tesco, Gatwick

This photo is an ad from Tesco, Gatwick

Over the past five years, shoppable walls have become a viable means to buy and sell products with minimal physical interaction. Shoppable walls use virtual images with 2D barcodes that uses a companion app to scan and make purchases within an interactive screen.

The demand for shoppable walls began with the populated subway stations in Korea. In order to profit from the high traffic and to add convenience, shoppable walls are still frequently found in commuter stations. The shoppable walls originally were made up of illustrations of vegetables and meat, offering commuters the convenience of buying and ordering groceries during their commute instead of making a separate trip to the supermarket.

While on a recent trip to Toronto, I was greeted with many shoppable walls at the Eaton Center Mall, in many of the stores. It was not surprising that shoppable walls would be integrated to so many stores, but it was surprising just how far ahead both retailers and consumers were to use the technology.

The Eaton Center, located in the core of downtown Toronto, often sees high volume traffic and waiting in long lines to be common practice. To alleviate the pressure on employees and give the customer a more efficient way to get help and source available customizable options, using a shoppable wall makes shopping easier.

In an overcrowded sporting goods store, custom professional league jerseys orders could be made through a shoppable wall. All I had to do was pick a product, insert the text, approve and pay through an app and within minutes, my custom purchase was available to me.

This concept is now widely practiced and being utilized by many companies globally. Kate Spade, an early adaptor, uses shoppable walls for temporary construction barricades while stores are being built. A release by Kate Spade outlined what customers can expect to experience, “Customers can take short quizzes centered on personality traits and style preferences. Once complete, the customer receives a personalized statement that celebrates her as an individual, such as “she adores pretty things and witty words,” directly on her mobile device, allowing her to share it across her own social media platforms. In addition, Kate Spade New York curates a customized collection, unique to the shopper’s tastes, and delivers it to her mobile device along with complimentary, one-day shipping”.

Shoppable walls have also evolved into being a strategic area of retail planning. Over populated stores and restaurants use shoppable walls to make accessibility easier and eliminate being short staffed or offering subpar customer quality.

Rebecca Minkoff’s flagship store offers shoppable walls, “Customers can use these interactive displays to browse and order different styles or sizes. Plus you can use it to get a staff member to bring you a different size” said Minkoff on how these technological advances can make the consumer experience better.

The goal for shoppable walls is to allow 24/7 business opportunities, improve quality and innovative digital engagement.

Have you used a shoppable wall before? I’d love to hear about your experience.

Happy Shopping!

Emily

Gustie in the Top 25

Yep, our design blog is one of the top 25 retail design blogs on the planet. We are passionate about design, retail, and technology, and I’m so grateful that our readers enjoy our content. Click on the post below to read more. Cheers to discovering disruptive retail! Karen

Top 25 Retail Design Blogs & Websites for Retail Designers & Architects

Create Disruptive Retail, Gustie Creative LLC

Gratitude for Getting Here

NBC News Story on Gustie Creative

When I was accepted into the exclusive Technology Business Incubator in The Research Park at FAU in 2013, I had a business plan for pop up stores and a passion to dive into research and learn all about them. What I discovered through all of my research, along with completing disruptive retail projects for our clients, now four years later, is what has become the platform for Create Disruptive Retail. Click on the NBC news story above to learn more.

Lots of gratitude for everyone who has given me advice on how to get here. The South Florida startup and tech communities have been amazing, especially Dan Gudema of StartupPOP. Fabien Bourdon, Founder of Vicatio and Elena Buigas, co-hosts of BocaVR Meetups, have been an exceptional resource of knowledge on all things AR, MR, and VR.

And, The Research Park at FAU and Technology Business Incubator have been invaluable. The Research Park at FAU is the only state university affiliated research park in South Florida. I feel very fortunate to have the opportunity to come into my office everyday, do what I am passionate about, and help people grow healthy businesses.

Take time to visit createdisruptiveretail.com and signup for our free monthly newsletter to stay up-to-date on virtual to physical retailing. Retail touches all of us. Let’s keep offline alive.

Cheers!
Karen

Introducing Create Disruptive Retail

Introducing Create Disruptive Retail, Gustie Creative LLC

Couple Shopping Outdoors

If you shop with your smartphone, maybe use it to compare products and prices in-store, or do some research from home on the best price and where a product you want is in stock, before stepping into the store, then you are not alone.

The smartphone has become our most valued shopping tool. Who knew that in a single decade, a hand-held phone would become a significant actor in changing our traditional shopping habits and transforming our shopping patterns. The smartphone, with its internet connectivity, was simply a turning point. Next, along came companies like Amazon, with their ever-evolving e-commerce extravaganza, offering each of us our very own, self-directed shopping engagement with global reach, 24/7.

What Amazon, a technology company, has done to change our shopping expectations, habits, and patterns is astounding. And, as shoppers, we love it, because we get what we want, when we want it.

While this collision of technology and online retail has been developing, since the 1990’s and even earlier, new trends in retailing were also emerging. Forward thinking retailers from small, independent business owners to large companies were choosing to sell their products and services in more engaging ways. Some of these new trends in retailing were food trucks, pop up stores, and interactive kiosks. These are still popular today, and no longer trends. They are established types of Disruptive Retail that are mainstays in commerce.

Disruptive Retail bridges our traditional and online shopping experiences in ways that are entertaining, educational, engaging, and interactive. It works to challenge the belief that retail can only operate with a long-term lease in a brick-and-mortar setting. Instead, Disruptive Retail embraces an ever-growing number of creative retail solutions that sync nicely with today’s consumer. These consumers move quite easily now between traditional and online retail and are looking for a more personalized and experiential component to the everyday physical shopping experience.

Until you started reading this post, most likely you had not heard the term Disruptive Retail. But there is a good chance that you have already experienced it. From the new menu-ordering kiosks at BurgerFi, to the temporary Halloween pop up stores in your area each fall, to the Family Night food truck rallies, to the interactive kiosk that you use to pick up your boarding pass at the airport, most likely you have already experienced the ease of use, quick response, and entertaining qualities that a disruptive retail solution offers.

For Indies (independent retailers), SOHO’s (small office and home office based companies) and SMB’s (small to medium size businesses), Disruptive Retail is a great way to adapt to the ever-changing retail landscape. At Gustie Creative, we work closely with many such clients and guide them to grow their business in a healthy way by defining specific marketing strategies and designing unique experiences, destinations, structures, vehicles, and altered realities. When clients learn what we do, I usually hear that they’ve been looking for the choices that Disruptive Retail offers, but did not know where to find it. At Gustie Creative, we’ve been designing, researching and executing Disruptive Retail for quite a while. We are evangelists for Disruptive Retail and know how it works.

To help people learn what we have discovered, we’ve launched Create Disruptive Retail as a virtual to physical retailing platform devoted to designing unique, offline retail solutions for companies, agencies, and nonprofit organizations. We are passionate about building a community for creators, makers, innovators, problem-solvers, enthusiasts, entrepreneurs…everyone interested in forging the new frontier of virtual to physical retailing.

So pull out your smartphone and visit Create Disruptive Retail. Feel free to share your comments, suggestions, and especially your recollection of a shopping experience that inspired or delighted you. Retail connects us in so many ways. Let’s keep offline alive.

Cheers,
Karen

Dead Malls are Real

The Jones Store Department Store

The Jones Store Department Store

A draft on the decline of enclosed shopping malls across the US has been on my desk for a while, and whenever I glance at it, it brings back so many memories of the days when my local mall, Metcalf South Shopping Center in Overland Park, KS was thriving.

My first job was in retail, as a sales associate, and I enjoyed it immensely, even joining the store’s junior fashion board and helping to select seasonal trends for teens.

Today, The Jones Store Co., where I worked, is cataloged in The Department Store Museum and Metcalf South Shopping Center is listed on Deadmalls.com

Yes, enclosed shopping malls are dying across the US.

Robin Lewis, author of The New Rules of Retail, predicts half of the current enclosed shopping malls across the US will close in the next 10 years. He is interviewed in this video from CBS News.

The Retail Apocalypse Has Officially Descended on America confirms that mid-tier retailers are suffering.

At Gustie, our research shows that the hourglass affect on retail continues to grow worse. Luxury retailers are thriving, mostly, and dollar stores are proliferating at a growing rate. Retailers in the middle are struggling, suffering, closing, and sadly, failing.

Macro influences in our society, technological advancement and adaption, and economic realities, like the lingering effects from the recession, an emerging sharing economy and stagnant wages contributing to the middle-class squeeze, all play a role.

I’ll go into greater detail in our book, The Definitive Guide to Disruptive Retail, coming out in November 2017.

Meanwhile, in The Conversation Begins, a blog from last year, I asked how your personal retail experience is changing.

Have the stores around where you live changed over the last few years? Are you pleased with your local brick and mortar shopping choices? Do you notice more dollar stores near your home? Are store changes in your local area causing you to shop more online?

And one more question. Are you getting bored with shopping on screens and looking to go offline, to a physical retailer, to gain an experience, education, interactive opportunity, or be part of a community?

Send me your comments and let’s share real information as we continue this conversation – Karen

DISRUPTIVE RETAIL, RETAIL DESIGN STRATEGY AND DESIGNING WITH AR/VR