Couple Shopping Outdoors
If you shop with your smartphone, maybe use it to compare products and prices in-store, or do some research from home on the best price and where a product you want is in stock, before stepping into the store, then you are not alone.
The smartphone has become our most valued shopping tool. Who knew that in a single decade, a hand-held phone would become a significant actor in changing our traditional shopping habits and transforming our shopping patterns. The smartphone, with its internet connectivity, was simply a turning point. Next, along came companies like Amazon, with their ever-evolving e-commerce extravaganza, offering each of us our very own, self-directed shopping engagement with global reach, 24/7.
What Amazon, a technology company, has done to change our shopping expectations, habits, and patterns is astounding. And, as shoppers, we love it, because we get what we want, when we want it.
While this collision of technology and online retail has been developing, since the 1990’s and even earlier, new trends in retailing were also emerging. Forward thinking retailers from small, independent business owners to large companies were choosing to sell their products and services in more engaging ways. Some of these new trends in retailing were food trucks, pop up stores, and interactive kiosks. These are still popular today, and no longer trends. They are established types of Disruptive Retail that are mainstays in commerce.
Disruptive Retail bridges our traditional and online shopping experiences in ways that are entertaining, educational, engaging, and interactive. It works to challenge the belief that retail can only operate with a long-term lease in a brick-and-mortar setting. Instead, Disruptive Retail embraces an ever-growing number of creative retail solutions that sync nicely with today’s consumer. These consumers move quite easily now between traditional and online retail and are looking for a more personalized and experiential component to the everyday physical shopping experience.
Until you started reading this post, most likely you had not heard the term Disruptive Retail. But there is a good chance that you have already experienced it. From the new menu-ordering kiosks at BurgerFi, to the temporary Halloween pop up stores in your area each fall, to the Family Night food truck rallies, to the interactive kiosk that you use to pick up your boarding pass at the airport, most likely you have already experienced the ease of use, quick response, and entertaining qualities that a disruptive retail solution offers.
For Indies (independent retailers), SOHO’s (small office and home office based companies) and SMB’s (small to medium size businesses), Disruptive Retail is a great way to adapt to the ever-changing retail landscape. At Gustie Creative, we work closely with many such clients and guide them to grow their business in a healthy way by defining specific marketing strategies and designing unique experiences, destinations, structures, vehicles, and altered realities. When clients learn what we do, I usually hear that they’ve been looking for the choices that Disruptive Retail offers, but did not know where to find it. At Gustie Creative, we’ve been designing, researching and executing Disruptive Retail for quite a while. We are evangelists for Disruptive Retail and know how it works.
To help people learn what we have discovered, we’ve launched Create Disruptive Retail as a virtual to physical retailing platform devoted to designing unique, offline retail solutions for companies, agencies, and nonprofit organizations. We are passionate about building a community for creators, makers, innovators, problem-solvers, enthusiasts, entrepreneurs…everyone interested in forging the new frontier of virtual to physical retailing.
So pull out your smartphone and visit Create Disruptive Retail. Feel free to share your comments, suggestions, and especially your recollection of a shopping experience that inspired or delighted you. Retail connects us in so many ways. Let’s keep offline alive.