Gustie Creative DisruptShop July 2017

Join Our Fall DisruptShop

Join our Fall DisruptShop – Boca Raton – September 14th

Join us for DisruptShop: Get to Know Disruptive Retail in the Theater of the Microsoft Store at Boca Town Center, Boca Raton, FL on Thursday, September 14, 2017 from 7 pm to 9 pm.

In each engaging and educational DisruptShop, we take you on an exciting digital journey that explores Disruptive Retail.

From the early trends that have become common ways of retailing in our ever-growing direct to consumer world, to the new ways impassioned entrepreneurs and retailers are finding to delight and engage clients and customers, we present to you how Disruptive Retail is forever changing our shopping expectations, habits, and patterns.

Our DisruptShops are a free overview to give a deeper understanding of today’s retail environment. You will learn how Disruptive Retail can benefit your brand, business, agency, or non-profit.

Seating for each DisruptShop is limited to the first 20 people.
Be sure to register below to reserve your seat!

Taste of Tailgating in Boca

Nature's Way Cafe Tailgate Tasting Event August 2017

Nature’s Way Cafe Tailgate Tasting Event August 2017


At Gustie, we like to work with passionate entrepreneurs and guide them to grow their business in a healthy way. Each year, we are a Neighborhood Champion for Shop Small Saturday and we also support the Shop Local movement.

For Indies, SMB’s and SOHO’s, we often find hyperlocal marketing to be a good solution. It is targeted, social media driven and works to support the community, local customers and the local economy.

One of our clients, Nature’s Way Cafe in Boca Raton, FL, is located on the campus of Florida Atlantic University, so we recommended creating a seasonal menu and hyperlocal marketing campaign called The Taste of Tailgating for the upcoming FAU football season. Our client is looking to bring more foot traffic in from the FAU campus and knows students and faculty will like the healthy, made-to-order breakfast and lunch items, bubble teas and kombucha drinks that Nature’s Way Boca specializes in.

The Taste of Tailgate kickoff event took place last Thursday evening and many people attended, from local business people to FAU students and faculty, most for the first time. The evening was a success with great food, great drinks and great spirits!

Go to FAU Sports for the Fall Football schedule. Nature’s Way Cafe Boca Raton is located at 3731 FAU Boulevard #10, Boca Raton, FL 33431 bocaraton@natureswaycafe.com. Nature’s Way will be open from 2 pm to 7 pm on home game days and will feature the Taste of Tailgating seasonal menu.

And, visit Gustie Creative to learn more about us and the full-service design and creative marketing services we specialize in. Get in touch by sending a comment below with any questions or inquiries. – Karen

Gustie Creative DisruptShop July 2017

Join Our September DisruptShop

Join Our Next DisruptShop – Boca Raton – September 14th

We are hosting DisruptShop: Get to Know Disruptive Retail in the Theater of the Microsoft Store at Boca Town Center, Boca Raton, FL on Thursday, September 14, 2017 from 7 pm to 9 pm.

In each engaging and educational DisruptShop, we take you on an exciting digital journey that explores Disruptive Retail.

From the early trends that have become common ways of retailing in our ever-growing direct to consumer world, to the new ways impassioned entrepreneurs and retailers are finding to delight and engage clients and customers, we present to you how Disruptive Retail is forever changing our shopping expectations, habits, and patterns.

Our DisruptShops are a free overview to give a deeper understanding of today’s retail environment. You will learn how Disruptive Retail can benefit your brand, business, agency, or non-profit.

Seating for each DisruptShop is limited to the first 20 people.
Be sure to register below to reserve your seat!

New Client Announcement

Nature's Way Cafe, Boca Raton, FL

We are very proud to announce that Gustie Creative has recently partnered with Nature’s Way Café in Boca Raton for a full service disruptive retail design and marketing campaign.

Suzanne Bonhoure is the owner of Nature’s Way Café in Boca Raton and has always been a passionate chef and caterer. She decided to open the restaurant to offer fresh and healthy breakfast and lunch choices to local businesses and health conscious college students in the area.

Nature’s Way Café is a growing franchise that offers healthy wraps, salads and smoothies. This is the seventh location for the company in South Florida. Other locations include West Palm Beach, Lake Worth, Jupiter and Delray Beach.

Suzanne is offering unique menu choices at Nature’s Way Café in Boca Raton. And, to share these daily lunch and breakfast specials, we have created a weekly Signature menu available online, via email, and in the restaurant. We have also started an email club campaign that customers can join via Facebook or sign-up in the restaurant. On behalf of Nature’s Way Café, we will deliver content to their audience, including social media, email, and photographs, based on a custom marketing plan. We will also explore new and innovative ways to reach local customers with disruptive retail solutions.

Nature’s Way Cafe is conveniently located at the intersection of Spanish River Boulevard and FAU Boulevard, in the Research and Development Park on the campus of Florida Atlantic University in Boca Raton, FL. For directions or if you would like to learn more about Nature’s Way Café in Boca Raton, you can contact Suzanne directly at bocaraton@natureswaycafe.com or 561 416 8862.

To find out more information on how disruptive retail design and marketing will benefit your brand or business, please email Karen Herman at karen@gustiecreative.com or call us anytime at 561 409 5135.

Create Disruptive Retail – Subscribe Today

Create Disruptive Retail Website April 2017

Designed for brands, businesses, agencies, and non-profits, Create Disruptive Retail offers market driven strategies and curated design solutions to reach today’s consumer.

Visit createdisruptiveretail.com and subscribe today.

Explore. Experience. Engage. Enjoy.
Create Disruptive Retail.

Have a great day!
Karen

Welcoming Our Newest Advisor to Gustie

Sunset in South Florida

Sunset in South Florida

Nice to read the Kauffman Foundation’s recent report Startup Activity Swings Upward for Third Consecutive Year and learn that Miami is the hottest place for new startup activity in the US.

I am not surprised. I’ve commented in the past on how fantastic it has been to build my business in South Florida. The startup community, people, and resources in South Florida are exceptional and very supportive of woman founders.

This news comes at a great time as I have the pleasure of announcing that Fabien Bourdon is joining the Gustie Advisory Board.

Fabien is a licensed Civil Engineer and a life-long technologist. He has been working at Citrix in Fort Lauderdale for the last 17 years. Fabien will serve as technology advisor for Gustie Creative and Create Disruptive Retail®. He is also the founder of VICATIO.com and provides consulting, design, and implementation of virtual, mixed and augmented reality. Fabien hosts MiamiVR and BocaVR Meetups in South Florida on a bi-monthly basis.

Fabien will join our current Gustie Advisory Board members who have served for the past two years and advised on the growth of Gustie and launch of Create Disruptive Retail.

With gratitude,
Karen

Shoppable Walls: The Retail Essential All Stores Should Have

This photo is an ad from Tesco, Gatwick

This photo is an ad from Tesco, Gatwick

Over the past five years, shoppable walls have become a viable means to buy and sell products with minimal physical interaction. Shoppable walls use virtual images with 2D barcodes that uses a companion app to scan and make purchases within an interactive screen.

The demand for shoppable walls began with the populated subway stations in Korea. In order to profit from the high traffic and to add convenience, shoppable walls are still frequently found in commuter stations. The shoppable walls originally were made up of illustrations of vegetables and meat, offering commuters the convenience of buying and ordering groceries during their commute instead of making a separate trip to the supermarket.

While on a recent trip to Toronto, I was greeted with many shoppable walls at the Eaton Center Mall, in many of the stores. It was not surprising that shoppable walls would be integrated to so many stores, but it was surprising just how far ahead both retailers and consumers were to use the technology.

The Eaton Center, located in the core of downtown Toronto, often sees high volume traffic and waiting in long lines to be common practice. To alleviate the pressure on employees and give the customer a more efficient way to get help and source available customizable options, using a shoppable wall makes shopping easier.

In an overcrowded sporting goods store, custom professional league jerseys orders could be made through a shoppable wall. All I had to do was pick a product, insert the text, approve and pay through an app and within minutes, my custom purchase was available to me.

This concept is now widely practiced and being utilized by many companies globally. Kate Spade, an early adaptor, uses shoppable walls for temporary construction barricades while stores are being built. A release by Kate Spade outlined what customers can expect to experience, “Customers can take short quizzes centered on personality traits and style preferences. Once complete, the customer receives a personalized statement that celebrates her as an individual, such as “she adores pretty things and witty words,” directly on her mobile device, allowing her to share it across her own social media platforms. In addition, Kate Spade New York curates a customized collection, unique to the shopper’s tastes, and delivers it to her mobile device along with complimentary, one-day shipping”.

Shoppable walls have also evolved into being a strategic area of retail planning. Over populated stores and restaurants use shoppable walls to make accessibility easier and eliminate being short staffed or offering subpar customer quality.

Rebecca Minkoff’s flagship store offers shoppable walls, “Customers can use these interactive displays to browse and order different styles or sizes. Plus you can use it to get a staff member to bring you a different size” said Minkoff on how these technological advances can make the consumer experience better.

The goal for shoppable walls is to allow 24/7 business opportunities, improve quality and innovative digital engagement.

Have you used a shoppable wall before? I’d love to hear about your experience.

Happy Shopping!

Emily

Gustie in the Top 25

Yep, our design blog is one of the top 25 retail design blogs on the planet. We are passionate about design, retail, and technology, and I’m so grateful that our readers enjoy our content. Click on the post below to read more. Cheers to discovering disruptive retail! Karen

Top 25 Retail Design Blogs & Websites for Retail Designers & Architects

DISRUPTIVE RETAIL, RETAIL DESIGN STRATEGY AND DESIGNING WITH AR/VR